9/17
Vans has always been a pretty famous company for footwear, going back many many years. They have been trying to get into the fashion race as well. They have been trying to have their shoes match the type of fashion category their clothes are in. The style they are going for is “old school” style. With these shoes, they give a vintage look with the way the fabric looks on the shoe. The caption also talks about the 90’s look it’s going for and trying to “keep the 90s alive.” This shoe makes it look like you are back in the 90s and can bring together a whole outfit with just these shoes. Although not displayed here it talked about the Sport lows and you have the ability to have high tops as well. One thing that often gets overlooked is the end of the caption, where it talks about how you have the ability to go to their website and buy the shoes without even having to close out of the Instagram app. I think that is something really cool that can be utilized as a marketing tactic so it makes it easier for people to browse.
9/24
This is another Instagram post from Vans where it showcases the “older vibe.” There are also a few other aspects that they advertise here. To start, the “old vibe” is showcased with the older car and the shoes that match the car, they show that they can match the vibe if you so choose with those shoes. They also showcase some of the clothing which the person is wearing which also matches the shoes. So they are saying you can buy it all and it will all go together and match the older vibe. Another aspect they are selling is autumn. In the caption they write “Level up your fall game with the latest comfy-cozy arrivals.” With the fall colors that are pictured and the caption they are telling you to find outfits that will go well with the fall vibes and will make you feel like fall is in the air. One thing that I have noticed that Vans does very well at is in about half of their photo they are not just showcasing one thing. They also try and add in shoes and then they will maybe add in socks or shirts or pants to show that they are way more than just shoes. They also try to bring back a retro vibe in a lot of their photos which I like which could maybe appeal more to more people.
10/2
https://www.instagram.com/reel/Cx5pJqqAhSc/
For this week I decided to use a video, that I thought was very cool and really speaks to a huge audience. This post talks about how Vans and Disney are doing a collab together. However, it is not just a regular collab it is celebrating one hundred years of Disney being a company. Disney is one of the biggest entertainment companies in the world. This is a huge promotion for both companies and looks good for both sides. Vans being one of the biggest shoe brands in the world shows off to Disney fans that they are with Disney and they support Disney. While Disney, one of the biggest entertainment companies in the world does the same thing, it shows that they support Vans they want their fans to buy Vans and especially this exact pair because they showcase Disney characters on the shoes. This is very beneficial for both sides because it is going to attract different fan bases to different companies and in the end, both sides win. They also decided to drop some clothes with the same type of scheme as the shoes. It has characters on the back and all around the clothing which has the same effect as the shoes.
10/8
I decided to highlight this picture because I thought it reminded the audience what vans were made for back in the day. They were originally made as stake boarding shoes. On this specific pair of shoes, the soul says Nick Michel which is the name of the model and stakeboarder who is shown in the picture the collection is called “old skool.” In the caption, it explains how this color wave is his collection and so this whole collection is named after him. In another picture of this post, it shows an action shot of him in the shoes while skateboarding which is a nice touch of an action shot to show that these shoes are still used to skateboard. Even though people may forget these are for skateboarding it reminds them what these shoes were originally designed for. It also shows a really cool landscape of maybe something someone would climb and it shows that they can you can really do anything in these shoes, they can be used on all types of terrains.
10/22
In this week’s post, I decided to grab two different pictures from the same post. First, it shows a new style of shoe that Vans is releasing. It almost looks like a regular sneaker that you use for sports or maybe even running. This could appeal more to the people who may need shoes that are not flat shoes. Personally speaking, I can not wear flat shoes because it hurts my back and I can not wear flat shoes for a long period of time. The next picture shows these shoes while skateboarding which shows that they can be used for physical activity. It also makes it look like they are comfy so you could wear them really doing anything. In another picture that is not attached, it shows them playing a baseball game and they are wearing the shoes. It shows that they are really durable and can be used doing a lot of different things.
10/29
https://www.instagram.com/reel/Cy3iil6gyt0/
This is a video of the shoe that they are trying to show off. It is a boot that they are showing as an adventurous boot. I have noticed that they have been posting a lot about this one specific boot, and I think that could be due to the fact that it is turning into fall and this is a good time to buy a pair of boots because once fall hits its going to get cold and you are going to need a layer of warmth and protection. Also winter is around the corner and with winter comes winter boots. One thing they showed off in the video is how the boot is water proof which is a very ideal thing for a boot that is being used in the winter because you can walk in the snow with it and not have to worry at all if they are going to get ruined yet or not. It also shows them playing and walking in the snow. This shows that they can be used in the snow and all different types of elements. Overall, I think its a good idea that they are pushing for these boots and will raise sales purely because of the season.
11/5
When looking at this post it seems to be a very simple post. This goes back to the classic 90’s look and style that vans has been know for years. It is trying to appeal a big audience and does not have a specific audience it is trying to talk to. This is the most basic type of shoe they have and it is just enforcing the classic model. Another thing they are showing off is the socks, they are Vans sock brand and they are just trying to promote their clothing that, because they are typically known for there shoes only, however they are also trying to show that they have a wide selection of clothing. There really is not a whole lot here, another thing they had in the other pictures is just a picture of their moto, which is “off the wall” and it is on the back of every shoe and is just another thing that makes it a little more special. It Is the small things that separate its self from other shoes.
11/12
For this weeks pictures I found something that was pretty interesting that Vans posted. For this week as winter is coming around the corner they decided to promote something I was not even aware that they did. They are promoting snowboard boots that are Van branded. This is really interesting because I did not know they did stuff like this, I thought it was only a shoe brand. Some things they did pretty well here was the timing of all of this. They decided to post this as winter is coming around the corner and people might be looking to buy some new snow gear and they promote there stuff and show you can come and buy there stuff. Also another thing they did well was first, showing the boot alone, so you really get a good look at the boot and can see all the details within it. But also, they showed an action shot of the boots being used in the real world, which in my option is the best thing a company can do it show their product being used in a way that will capture peoples attention. Overall they did a really good job with there timing and promotion game and really set themselves up for success with what they have done here with their product.
11/19
https://www.instagram.com/reel/CzwY4G9gtPw/
After going through the Vans page I wanted to get one really interesting post for the last week. For this week I found a video of Vans promoting surfing. It was pretty interesting to see that they posted it just because of the timing of posting it it is going toward the winter season right now so it is a little weird that they posted this. As for the community I feel like the skateboarding and surfing community definitely overlaps a bit and that could be the target audience they are trying to reach in this video. In the caption, it talks about how they are releasing a new surfboard soon, and for now, they are showing off the most recent one that is currently out. One thing I did not realize is how big Vans is into surfing, I surf a decent amount and I was not even aware that they were big into surfing. I think they could do a little better of a job when it comes to promoting the surfing part of the company because I do think that this could bring in an even bigger audience than they had before. It ends off the video with a little quote that says “whats the call?” I am not really sure what this exactly means but it is just another thing to throw in there and make everything look a little more appealing to the audience.
final project link
https://youtu.be/D2Ladv80J9A
